T
Решение одной их основных экологических проблем в мире может заключаться в создании одежды, которую не надо производить, носить и потом утилизировать. Цифровая мода с нарядами, созданными при помощи 3D-рендеринга, является реальной идеей. Она предлагает гораздо более экологичную альтернативу, чем все «безотходные» способы изготовления одежды.
В 2016 году сайт веб-аватаров bitmoji объединился с Бергдорфом Гудманом, чтобы пользователи могли «одевать» свои аватары в образы модных брендов, таких как Zac Posen, Alexander Mcqueen, Calvin Klein и других топ-дизайнеров.
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В 2018 году, скандинавский ритейлер Carlings выпустил свою первую цифровую коллекцию одежды, называемую neo-ex, без учета пола, по относительно низким ценам (от 10 до 30 евро). В мае 2019 года уникальный в своем роде цифровой дизайн от голландского стартапа первого в мире цифрового модного дома, был продан за рекордные 9500 долл.
Вряд ли когда-нибудь виртуальная мода сможет заменить настоящую, но абсурдно не рассматривать ее как начало потенциально огромного рынка.
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Вряд ли когда-нибудь виртуальная мода сможет заменить настоящую, но абсурдно не рассматривать ее как начало потенциально огромного рынка.
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